Which skincare products are best globally?

Sheilla Marete
Sheilla Marete

CMO & Co-Founder @revela.ke

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Here’s a list of 10 globally renowned skincare brands, their origin, history, and recent highlights:

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1. La Mer

Country of Origin: USA
Year Founded: 1965
Founder: Dr. Max Huber, a physicist, developed La Mer after suffering burns during a lab experiment. He created the iconic “Miracle Broth” using sea kelp.
Recent News: La Mer introduced its Regenerating Serum in 2023, continuing to innovate in the anti-aging sector.

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2. SK-II

Country of Origin: Japan
Year Founded: 1980
Founder: The brand emerged from research by Japanese scientists who discovered the anti-aging effects of Pitera, derived from yeast fermentation.
Recent News: SK-II launched AI-driven skincare consultations in 2023 to personalize customer experiences globally.

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3. Estée Lauder

Country of Origin: USA
Year Founded: 1946
Founders: Estée Lauder and her husband Joseph Lauder. Estée’s charm and hands-on approach turned a small startup into a global beauty empire.
Recent News: The Estée Lauder Companies acquired luxury brand Tom Ford Beauty in late 2022, expanding their portfolio.

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4. Shiseido

Country of Origin: Japan
Year Founded: 1872
Founder: Arinobu Fukuhara, a pharmacist, founded Shiseido as Japan’s first Western-style pharmacy. Today, it’s a pioneer in innovation and heritage.
Recent News: Shiseido launched its first sustainable skincare line, Ulé, in 2023 to align with global eco-conscious trends.

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5. The Ordinary (DECIEM)

Country of Origin: Canada
Year Founded: 2013
Founder: Brandon Truaxe founded DECIEM with the goal of creating transparent, high-quality, and affordable skincare.
Recent News: The Estée Lauder Companies completed their full acquisition of DECIEM in 2024, aiming to expand the brand globally.

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6. Clinique

Country of Origin: USA
Year Founded: 1968
Founder: Dermatologist Dr. Norman Orentreich and editor Carol Phillips developed Clinique under the Estée Lauder Companies to provide dermatologist-approved skincare.
Recent News: Clinique’s Moisture Surge series celebrated a surge in sales after its viral success on TikTok in 2023.

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7. L’Oréal Paris

Country of Origin: France
Year Founded: 1909
Founder: Chemist Eugène Schueller developed hair dye products before expanding into skincare and cosmetics. L’Oréal is now the world’s largest cosmetics brand.
Recent News: In 2024, L’Oréal unveiled its first skin-diagnostic AI-powered device called “HAPTA,” aimed at creating accessible beauty solutions.

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8. Kiehl’s

Country of Origin: USA
Year Founded: 1851
Founder: John Kiehl opened a small apothecary in New York City, which evolved into a globally loved brand for simple, effective skincare.
Recent News: Kiehl’s introduced a refillable product program in 2023, enhancing its commitment to sustainability.

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9. Drunk Elephant

Country of Origin: USA
Year Founded: 2013
Founder: Tiffany Masterson, a mom-turned-entrepreneur, created Drunk Elephant to eliminate “suspicious” ingredients and focus on clean beauty.
Recent News: Drunk Elephant released a scalp and hair care line in 2023, diversifying its product offerings.

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10. CeraVe

Country of Origin: USA
Year Founded: 2005
Founders: Developed by dermatologists to deliver ceramide-rich products that restore the skin barrier effectively.
Recent News: CeraVe became the most-searched skincare brand in 2023, fueled by endorsements from dermatologists and social media trends.

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Let me know if you’d like more details on any brand or other recommendations!

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