Transform dry, dehydrated hair with the L'Oréal Paris Elvive Hydra Hyaluronic 72H Moisture Wrapping Mask. This innovative formula, infused with Hyaluronic Acid, weightlessly wraps each strand to deliver intense hydration and lock in moisture for up to 72 hours. Inspired by advanced skincare, this nourishing treatment targets the first signs of hair damage, leaving your hair visibly plumped, bouncy, and shiny. The scientifically proven formula is perfect for tackling hair dehydration without weighing it down. For optimal results, pair it with the L'Oréal Paris Elvive Hydra Hyaluronic Moisture Wrapping Shampoo and Conditioner, and complete your routine with the Hydra Hyaluronic Moisture Plump Serum.